The VIVO store centers around a modern, tech-inspired design, featuring a minimalist open layout that allows for smooth customer flow and unobstructed sightlines. The space predominantly uses cool tones of white, gray, and blue, complemented by soft lighting to create an atmosphere that blends technology with style. The store is clearly zoned, including areas for mobile phone and accessory displays as well as an interactive experience zone, allowing customers to try out features such as photography and audio to personally experience the products’ highlights. Large screens throughout the store continuously play product videos, reinforcing customers’ impressions of new releases. A professional service counter provides one-on-one shopping consultations and after-sales support, ensuring a comfortable and convenient customer experience.